Our beautiful Papel Picado!
Visit the store today!
Our beautiful Papel Picado!
Visit the store today!
🌟 Corazón del Pueblo – Our Story
In the Heart of Oakland, With the Heart of Our People
✨ For over a decade, Corazón del Pueblo has been more than just a store — it’s a cultural home. Founded by a retired schoolteacher who saw the need for ethnic books and resources in her classroom, our mission is simple: celebrate, preserve, and share Latino heritage.
A Heartfelt Thank You from Corazón del Pueblo
Dear Friends, Family, and Cherished Customers,
We want to send a heartfelt thank you to everyone who has walked through our doors over the years. You are truly the heart and soul of Corazón del Pueblo.
Your unwavering support has done more than just keep our doors open; it has helped us keep the rich, beautiful traditions of our ancestors alive in Oakland. Every Catrina, every candle, and every visit helps us sustain a powerful cultural legacy.
To our customers who are now like family—thank you for your loyalty. To our new friends—welcome home.
We look forward to many more years of sharing our culture, our art, and our passion with you.
With all our love and gratitude,
Josefina, Trinidad, and the Corazón del Pueblo Family
Corazón del Pueblo is built on love for culture, education, and community. Every book, costume, and artwork carries the stories of our ancestors and inspires the generations of today.
What You’ll Find Here
📚 Books & Learning Materials – Spanish-language books and resources for teachers, students, and families.
🎭 Costumes & Cultural Attire – Traditional clothing for community events, school celebrations, and Latino holidays.
🎨 Folk Art & Crafts – From tin art (repujado) to unique pieces from Mexico, El Salvador, Colombia, and Peru.
🖼️ Workshops & Exhibits – Hands-on art classes and rotating exhibitions from local Latino artists.
❤️ Community Connection – A trusted place for educators, parents, and neighbors to celebrate and honor Latino traditions.
